Monday, 15 December 2014

End of Orange Wednesday

The mobile company EE is to end its Orange Wednesday cinema deal. The offer, which allows Orange and EE customers to get two cinema tickets for the price of one on Wednesdays, was launched more than 10 years ago. The company said that customers' viewing habits had evolved and it was "time to move on", with the promotion ending on the last Wednesday in February 2015. With more and more people watching films on their tablets, phones and TVs at home, the number of people using the Orange Wednesday deal has declined. Also Telecoms giant BT is in exclusive talks to buy EE - Britain's largest mobile network group - for £12.5bn.