Sainsbury’s has announced they will be halving the number of nectar reward points it offers. On the 11th of April 2015, Nectar users will only receive one point for every pound they spend in-store or online. They will also stop rewarding customers with a point for every bag that that they reuse, but will get a point for every litre of fuel they purchase. With 19 million users of the nectar rewards system, it was sure to cause some anger with their customers, but what is surprising is that they introduced this at a time where sales are falling, and their share price has dropped by 7%.
By Ollie Spencer Year 13