Thursday, 6 November 2014

Monty The Penguin

John Lewis have released their advert for their Christmas campaign for 2015. With several tough acts to follow which have not only led to boots in the company sales but have also delivered number one singles it isn't an easy job. Monty’s Penguin is part of a £7m festive store campaign and has Hollywood pretensions. Monty and Mabel have been created using complex CGI technology “to look and behave exactly like real life Adélie penguins.” Take a look at the ad but also the merchandise the company is selling alongside.