Tuesday, 15 January 2013

Recession Forces Brands To Change

Many brands are having to react to the tougher financial conditions in order to survive. John Smiths have taken the drastic measure of watering down its beer to reduce the alcohol content from 3.8% to 3.6% and they have also raised the price by 25p a pint. Other brands have been reducing their size and removing expensive ingredients but have you noticed?