WH Smith has reported a continued decline in its High Street sales, with a 3% drop in like-for-like sales over the 21 weeks leading up to January 25, 2025. This downturn comes amid ongoing discussions to sell its High Street stores, a move driven by the company's strategic focus on its more profitable travel retail business, which has seen a 6% growth in the same period. The potential sale of the High Street arm, which has been a staple of British retail for over 230 years, reflects the broader challenges facing traditional brick-and-mortar stores in an increasingly digital shopping landscape. Despite the decline in High Street sales, WH Smith's travel outlets in airports and train stations continue to perform strongly, contributing significantly to the company's overall revenue. The retailer's decision to explore strategic options, including a possible sale, underscores the need to adapt to changing consumer behaviors and economic conditions.
BBQ - How might WH Smith's decision to sell its High Street stores impact its overall business strategy and what are the potential advantages and disadvantages of focusing more on its travel retail segment?
