Waitrose has reintroduced its popular free coffee offer for all myWaitrose loyalty scheme members, even if they haven't made a purchase. Starting January 27, members can enjoy one complimentary hot drink per day, provided they bring a reusable cup. This move marks a significant shift in the supermarket's loyalty scheme policy, which previously required a purchase to claim the free drink. The initiative, initially launched in 2013, had been suspended during the early months of the COVID-19 pandemic and was gradually reintroduced with purchase requirements. The latest change aims to offer more flexibility in response to customer feedback, allowing members to enjoy their coffee before, during, or after their shopping This strategy not only enhances customer satisfaction but also encourages foot traffic and brand loyalty, potentially boosting overall sales.
BBQ - How might Waitrose's decision to reintroduce free coffee for non-shoppers impact its customer loyalty and overall sales, and what are the potential risks and benefits of this strategy?"
