Coca-Cola has announced the return of Coca-Cola Lime and Coca-Cola Zero Sugar Lime to its lineup in Great Britain. Originally launched in 2005, Coca-Cola Lime was discontinued in 2007, while the zero-sugar version remained available until 2018. Now, Coca-Cola Zero Sugar Lime is back in 500ml, 2L, and 8x330ml formats, initially sold exclusively to Tesco Group customers until the end of March, after which it will be available at all major retailers. Coca-Cola Lime will join other flavors like Coca-Cola Lemon, Coca-Cola Cherry, and Coca-Cola Vanilla in the brand’s flavored cola portfolio, which was relaunched last year with new packaging. “Following the hugely popular relaunch of new flavors last year, we’re excited to continue expanding our flavors portfolio with the launch of Coca-Cola Lime,” said Charlotte Walsham, Coca-Cola's senior brand manager. “Fans of Coca-Cola can now enjoy their favorite original taste with a refreshing tangy citrus twist.”
BBQ: Why is it important for Coca-Cola to manage their product portfolio and still release new products?
