Carlsberg's £3.3bn deal to buy J2O maker Britvic has been approved by a High Court judge. The Danish brewery, which also owns brands including 1664 and Brooklyn, said it planned to create a single integrated drinks business called Carlsberg Britvic following the takeover. Britvic, based in Hemel Hempstead, Hertfordshire, employs about 4,500 people and also produces Robinsons squash and Tango. Andrew Thornton KC, for Britvic, said in written submissions that the company was "the largest supplier of branded still soft drinks and the number two supplier of carbonated soft drinks in Great Britain". Britvic holds an exclusive licence with US partner PepsiCo to make and sell brands such as Pepsi, 7up and Lipton Ice Tea in the UK, which Mr Thornton told the court would continue following the takeover. The hearing in London was told that the deal will see Britvic taken over by Carlsberg UK Holdings Limited, a wholly-owned subsidiary of Carlsberg A/S, which Mr Thornton described as "one of the world's largest international brewing groups" with a market capitalisation of 118bn Danish kroner (£13bn).
BBQ - What are the advantages for the consumer of this takeover?
