The Advertising Standards Authority (ASA) has banned ads from Nike and Sky for misleading consumers. Nike’s ad, which promoted trainers at a discounted price, only offered the shoes in limited children’s sizes, while Sky’s ad for its Now TV service automatically added free trials to customers’ baskets, which would renew for a fee unless cancelled. The ASA is cracking down on such “dark pattern” tactics, where key information is hidden or delayed, leading to consumer manipulation and potential financial harm.
BBQ: How do “dark pattern” tactics in advertising affect consumer trust and business reputation?
Nike & Sky Ad Ban
