Apple is set to announce the new iPhone 16 line-up on 9 September in a move that will signal the tech giant’s first serious foray into the world of artificial intelligence (AI), spearheaded by a new version of Siri. The live event in Cupertino, California will be livestreamed on Apple’s site as well as on YouTube, and is expected to debut 'Apple Intelligence' - Apple’s response to rivals such as Samsung and Google which have already baked in AI features into their flagship smartphones this year. Apple is also expected to unveil new watches and Airpods as well as the usual hardware upgrades across its iPhone and Pro line. The event is billed as ‘Glowtime’, which insiders suggest refers to the boosted on-screen glow of Apple’s Siri assistant, which will receive an AI upgrade this year.
Blog Q: Will the iPhone product life cycle get shorter?
