YouTubers MrBeast, Logan Paul, and KSI have launched a new line of lunch kits called Lunchly, marketed as a healthier alternative to Lunchables. However, health campaigners have criticized these kits for being ultra-processed and lacking in nutritional value. Despite the creators’ claims, the kits contain high levels of sugar, artificial sweeteners, and preservatives, raising concerns about their suitability for children. The controversy has sparked a debate about the ethics of marketing such products to young audiences. Turkey Stack ‘Ems, The Pizza and Fiesta Nachos are currently exclusive to the US market, but KSI – real name Olajide Olayinka Williams Olatunji – said he hoped to bring the range to the UK in “the next few months.
BBQ: How can the backlash against Lunchly’s nutritional content impact the brand’s market positioning and consumer trust?
