The UK's biggest supermarket chain is taking on Aldi and Lidl with its own discount store. The first Jack's branch has been unveiled by Tesco in Chatteris, Cambridgeshire, and will open on Thursday, along with an outlet in Immingham, Lincolnshire. It is named after Tesco founder Sir Jack Cohen and its chief executive said it would be cheaper than the German discounters. About 10 to 15 more stores are planned in new locations, but will shoppers make the switch? "We have been thinking about what customers want, and bringing it to them in the most cost-effective, value-orientated way possible," he told the BBC. "The objective is to be the lowest cost for customers." Jack's stores will sell 2,600 products - far fewer than the 35,000 carried by a Tesco supermarket - with 1,800 branded "Jack's".
