Critics have burned Nike trainers and clothing in protest at Colin Kaepernick's appointment as the face of the brand's new advertising campaign. The American football quarterback, 30, protested against racial injustice and police brutality by kneeling during the US national anthem. In announcing the deal, Nike said he was "one of the most inspirational athletes of this generation". But opponents took to social media, promising to destroy Nike products. On Twitter, they hit out at the deal using the hashtag #JustBurnIt - a play on Nike's slogan 'Just Do It' - which trended on Twitter alongside #BoycottNike. Nike's new advertising campaign, celebrating the 30th anniversary of its 'Just Do It' slogan, also includes ads featuring tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr and Seattle Seahawks rookie linebacker Shaquem Griffin. Shares have dropped 2% since the announcement.
