Just as it did 100 years ago, Cadbury is playing its part in supporting those who have been affected by war. The 360g bar bears the same wrapper design as Cadbury Dairy Milk sold during the war but adorned with Poppies, which became a symbol of Remembrance after the First World War. From every bar sold, 30p will be donated to the Legion, supporting the British Armed Forces, veterans and their families. In addition to this financial contribution, Cadbury is supporting the Legion through a year-round calendar of fundraising events and activities.
