One of the world’s best-known toy retailers has stopped telling girls and boys what they should be playing with, in a victory for parents upset by gender-based marketing. Toys R Us has dropped gender filters from its UK website following complaints that such signposting puts off girls from playing with trains and construction sets. Shoppers are instead invited to browse depending on the child’s age group, brand, or type of toy they are after. But Christmas shoppers will find that aisles devoted to pink and blue, even if the signage is no longer there, remain the norm.
