Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet. The company will unveil a shop called Amazon Books at University Village in Seattle, its home city, on Tuesday. Amazon will stock about 6,000 titles, with the selection based on reviews and sales data from Amazon.com. The price of books in the store will be the same as on the website. Richard Mollet said Amazon was following in the footsteps of Apple as well as traditional bookshops. Apple has opened shops across the world to sell technology, and it also uses the physical locations to bolster its brand. The store includes a shelf holding the bestselling books on Amazon.com and another with books that are rated 4.8 stars and above by customers. Comments from reviews are also shown next to each book. Can this prove a success?
