Britain is poised for its biggest ever day of shopping next week, with consumers set to mark the Black Friday sales spree by spending as much as £2bn in a single day. Retailers across the country will cut prices on 27 November, as a shopping tradition launched in the US becomes a fixture in the British high street calendar. Spending nearly £2bn in a single day is equivalent to £83m every hour, £1.4m every minute and more than £23,000 every second. Amazon is offering 7,000 deals on Black Friday, more than double last year, when it generated 5.5m orders in a single day. A number of smaller retailers are also responding differently in order to protect their margins and business models. Anthony Thompson, chief executive of FatFace, has said that instead of discounting the casual clothes retailer is donating 10% of net profits to local charities. Others are choosing to espcae the Shopocalypse by following the trend of Buy Nothing Day which aims for people to not buy anything on Black Friday.
