The two-minute production – which cost £1 million, with a further £6million going on booking TV slots - features a six-year-old girl who is determined to get a message to a lonely old 'Man on the Moon'. It has trounced last year's production with more than 23,000 social media mentions in the first two hours - compared to Monty's 14,000 in the first 24 hours last year, according to Brandwatch. In the first hour of it being teased on YouTube, there were 16,396 mentions of #manonthemoon and #onthemoon - which was used as the teaser hashtag. Follow the link to watch the advert.
