Asda is set to trial the sale of "wonky veg" with support from TV chef Jamie Oliver. They will be encouraging shoppers to buy misshapen produce such as crooked carrots, knobbly pears and wonky spuds. Bagged up and promoted using the tagline 'beautiful on the inside' the veg will be sold at a lower price as the supermarket looks to make the appeal of "ugly food" more accessible. Over half of what farmers produce currently has to be thrown away or sold as animal feed despite it having no difference in taste than what is sold at full price in the supermarkets. Would you buy wonky veg?
