Wrigley has a busy year ahead for its Extra brand. It will incorporate Orbit peppermint and spearmint variants gum under a rebrand as Extra. The brand area also hoping to engage a new generation of gum users with the launch of two new soft chew flavours of strawberry and bubblegum. These are designed for younger consumers and will be targeted as parents who want to help protect their family's teeth. The January 2015 launch will be supported by a 16-week TV campaign as part of a £15m investment.
