Britvic has extended its Robinsons squash brand with a new no-added sugar range aimed at children. Three fruit-flavoured single-concetrates are rolling out into stores which are specifically developed for children's palates. The launch follows a 4.1% drop in the value of the overall Robinsons squash range. This is in line with the performance of the category, which has been hit by consumer concerns over sugar content. This range is looking to appeal for children looking for something new is squash.
