Hula Hoops has been extended with a lighter ‘puffy’ variant – a first for the KP Snacks brand. This is in response to the changing nature of the consumers wants after the regular Hula Hoops brand saw a fall in sales of 7% last year. The 'Puft' brand are air popped so are lower in saturated fats and calories compared to standard Hula Hoops. Many other brands are following the trend of creating lower calorie alternatives as consumers are becoming more conscious of products contents.
