Sainsbury's are selling "in the region of 5,000 per hour" of the chocolate bars they have created to support the Royal British Legion. The bar that features in the advert is retailing for £1 with 50p going to the charity, which includes all the supermarkets profits plus a donation from Sainsbury's. The advert however has received 240 complaints with many feeling the exploitation of emotions to promote the firm is wrong and it is disrespectful to those involved in WW1. On the other hand John Lewis' Monty advert has only had one complaint from a viewer worried it would encourage people to buy penguins for pets.
