Innocent has commissioned a series of artists to design their very own smoothie bottles in celebration of the 15th anniversary of the brand. In 1999 three friends from uni decided they wanted to create something that would make it a little bit easier for people to do themselves some good. In this time they have managed to serve over a billion portions of fruit and veg to people all over Europe. They also give away 10% of their profits to charity which has lead to support of 53 charitable projects, in 24 countries across 4 continents - and helped benefit 530,000 people directly.