Sainsbury’s has announced
they will be halving the number of nectar reward points it offers. On the 11th
of April 2015, Nectar users will only receive one point for every pound they spend
in-store or online. They will also stop rewarding customers with a point for
every bag that that they reuse, but will get a point for every litre of fuel
they purchase. With 19 million users of the
nectar rewards system, it was sure to cause some anger with their customers,
but what is surprising is that they introduced this at a time where sales are
falling, and their share price has dropped by 7%.
By Ollie Spencer Year 13
