Argos has borrowed the "swiping" concept pioneer by the dating app tinder to help launch and modernise its new gift finding app - Argos Gift Finder. The app allows the user to narrow down the gift choices for you and or friends by seeing what you do like and what you don't. The swipe to like function uses an intelligent filtering system which the more that it is used the smarter it becomes. With almost a quarter of sales coming from mobile devices it is clear this a clever move from Argos.
