Tummy Translator

If you find yourself spending too much time deliberating over which toppings to pick for your pizza, Domino's is here to save the day. The pizza firm's new 'Tummy Translator' app detects the rumbles and growls from your stomach and translates them into an order. According to Domino's, the app uses 1960s-inspired technology and "Gastro-Acoustic-Enterology" - whatever that is.The app, developed by Iris Worldwide, has users select whether they are "Peckish", "Nibbly", "Hungry" or "Famished".Then, users are instructed to "place the bottom of phone against tummy with the screen facing skywards" so the app can get to work.

Tummy Translator

Workaholics Not Happy

A quarter of professionals are dissatisfied with their work-life balance, according to a new survey. Part of the problem may be that work-life balance is only third on people’s list of priorities when choosing a job. Instead work enjoyment is the number one priority, with 41 per cent regarding it as the most important factor in selecting a job. Salary (23 per cent) is second on the list, while only 16 per cent of respondents viewed work-life as the most important consideration when choosing a job. Advancements in technology make it harder than ever to 'switch off' outside the office and achieve an ideal work-life balance.

Work Life Balance

L'Oreal Recruit Using Smartphones

The French company L'Oreal is trialling an alternative way to hire staff. Instead of resorting to the traditional paper curriculum vitae, or resume, the cosmetics giant is recruiting students via software that the hopefuls can use on their smartphones. Follow the link to watch a video report from John Sudworth in Shanghai.

L'Oreal Recruitment 

Lego Overtakes Ferrari

Lego is the World’s most powerful brand according to a study by Brand Finance. It scored highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel Lego from a well-loved, strong brand to the World’s most powerful. Twitter is the fastest growing brand; it has almost tripled its brand value in a year, increasing from $1.5 billion in early 2014 to $4.4 billion now. 

Brand Power

UK Getting Back To Work

UK employment rate hits highest levels since records began in 1971. The jobless rate has fallen to 5.7% with average wages now outpacing inflation which is also at a record low of 0.3%. This gives some evidence that the economy is strengthening and also gives a boost to the Conservative party for the upcoming General Election. 

UK Employment Rate

Unilever Reveals New Ice Cream Range

Unilever is launching a range of summer products under its Cornetto, Ben & Jerry's, Magnum and Walls Kids brands. Magnum are getting a limited edition Pink and Black ice creams in raspberry and black expresso flavours. Cornetto is adding a premium range in two new flavours, Peanut Butter Crunch and Cookies 'n' Dream. Wall's Kids Mini Milk recipe has been reworked and Ben & Jerry's are introducing the Cookie Core range which has three new variants including What-a-Lotta-Chocolate, Utter Peanut Butter Clutter.  Unilever brand manager Noel Clarke believes the new products are in line with key category trends and will deliver solid sales results.

Ice Cream Reveal

Cat Card Game Gets The Cream

Card game Exploding Kittens has become the most backed crowdfunding projects of all time with more than 138,000 pledging to the cause. They're seeking $10,000 (£6,600) to mass-produce the sets before distributing them to all backers of the Kickstarter project. But more than $5m (£3.3m) has been pledged so far. The project is a multi-player card game for people who like kittens, explosions and laser beams. The objective of the game is to avoid being exploded by the kitten card thanks to clever use of the defusing cards. Pledging $20 (£13) will get you one pack of Exploding Kittens where as pledging $500 (£327) and you’ll get your very own exclusive card, drawn by the famous project owners. Extravagantly referred to as "The Deck of Legends".

Exploding Kittens