The Apprentice

The Apprentice is back with a new batch of ambitious entrepreneurs seeking to demonstrate their commercial insight and business sense to stay out of the firing line. There’s a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar. Over the course of 12 tough tasks, the candidates will be whittled down until just one victor remains. And plenty of sparks are set to fly in the boardroom along the way! Each week the budding entrepreneurs will be divided into two teams - led by designated Project Managers - that lock horns under the watchful eyes of Lord Sugar's advisor Baroness Karren Brady and new aide Calude Littner. First episode is Wednesday 14th October at 9pm on BBC1.
The Apprentice

Monster Energy Ultra

Coca-Cola enterprises has launched a range of zero-sugar and zero-calorie Monster energy drink in the battle on sugar. Rolling out this month the three flavours in the grange will contain no sugar and instead be sweetened with sucralose and acesulfame K. The original Moster Energy boasts 55g or 13 teaspoons of sugar in a single can. Marketing director Caroline Cater said "We've responded to the overwhelming demand from consumers and Moster brand fans to introduce a wider selection of variants, which contain zero-sugar and zero-calories".

Monster Zero Sugar

If I knew then, what I know now...

Have you had a burning business idea for a while, but want to wait till the time is exactly right before you make your move? You could be falling foul of one of the first bits of advice many CEOs would give themselves when they were starting out. Follow the link below to find out some tips from seven bosses that they would have given to their younger selves. 

CEO Advice 

Design For Life

Can you charge double and still keep your customers coming back? German appliance manufacturer Miele thinks so. It's a strategy, readily associated with German manufacturing, from hi-fi to industrial machinery, build quality products that last, and you'll win over customers in the long run. They believe a customer impressed with his vacuum cleaner can come back for a washing machine, a tumble dryer, a cooker, or a coffee machine. It's brand loyalty the company is after. And as they like to point out at Miele, no-one enjoys reading a new instruction manual. Despite the fact that a typical Miele machine costs around twice the mid-market standard one, sales are growing year-on-year. 

Design For Life

App of the Month - Billionaire

Billionaire is the fastest way to be the richest person on earth; tap to build a new business, collect your fortune, expand your business empire, and beat the world's wealthiest figures. No complicated stuff, just pick your favorite business and pile up your money. Manage your business in the most creative way possible to grow your fortune. Fame and fortune will attract unwanted attention! Manage your threat level - if you build too many risky business, the police will take you down. Why not give it a go? Recommended by Jay Y10.

Billionaire

Brand Bond

Heineken is kicking off the 17th year of partnering with the world’s most famous spy, James Bond. In anticipation of the Nov. 6 U.S. release of the latest Bond film, “Spectre,” the beer brand is planning a slew of tie-ins and promotions. The campaign is the brand’s “most innovative ever,” says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand’s largest global marketing platform of 2015. Along with the film integration of James Bond enjoying his go-to beer, a new TV commercial, limited edition bottles and a movie ticket contest are launching. In November, the world’s first selfie from space, nicknamed the “Spyfie,” will also be commissioned. Click the link to check the advert which is part of the brands £64m campaign.

Heineken Advert

Lacemups

A dad has created a clever device that helps children learn how to tie their laces. The device, called Lace’mups, helps youngsters to hold the different parts of the laces while they tie them and then it simply slips off the shoe, leaving the laces bound tightly. Ben Drury, of Whitley Bay North Tyneside, developed the product after becoming increasingly frustrated trying to help his daughter Isabel tie up her new sports trainers numerous times. The dad-of-three said: “At the time I thought someone must have invented something that helps. But after a search on Google, it turned out no-one had, so I thought I’d give it a try.” The product has now gone into production and over the last 12 months, they have refined the design and gone through the strict process of European safety testing getting it ready to sell.

Lacemups