Heineken is kicking off the 17 year of partnering with the world’s most famous spy, James Bond. In anticipation of the Nov. 6 U.S. release of the latest Bond film, “Spectre,” the beer brand is planning a slew of tie-ins and promotions. The campaign is the brand’s “most innovative ever,” says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand’s largest global marketing platform of 2015. Along with the film integration of James Bond enjoying his go-to beer, a new TV commercial, limited edition bottles and a movie ticket contest are launching. In November, the world’s first selfie from space, nicknamed the “Spyfie,” will also be commissioned. Click the link to check the advert which is part of the brands £64m campaign.