Chip fans will soon be able to show their love for the food as McCain have paired up with Primark to put on sale a copy of the 'chips' wooly jumper that can be seen in the current TV ad campaign. The jumper will be available for four weeks, priced at £12 with the launch focused around national chip week, expect to see plenty of promotion for this one.
Sunday, 9 February 2014
Tuesday, 4 February 2014
Facebook is 10!
The social network Mark Zuckerberg set up at Harvard University celebrates 10 years online with some 1.2 billion monthly users. Here are ten things you might not know...
Logo Wars
House of Fraser is considering an appeal against a court ruling that stated the company infringed the Jack Wills logo. Jack Wills took House of Fraser to court because a product on their Linea range was supporting a logo similar to the pheasant wearing a top hat and cane. The judge ruled that the use of logo took unfair advantage of Jack Will's trademark in an attempt to enhance its own brand.
McVities Sweet Re-Launch
United Biscuits is investing £12m in rejuvenating the McVitie's master brand under the leadership of new chief executive and former marketer Martin Glenn. This is se to be the biggest ever campaign by United Biscuits and is being supported by a brand design and "sweet" advert campaign.
Saturday, 1 February 2014
Wolf Not On Wall Street
By 30 years old, Sam Polk had made more than $5 million in bonuses alone during eight years working on Wall Street. Now at 34, Polk runs a nonprofit business called Groceryships, which he founded. It helps low-income families struggling with obesity to increase the amount of fruits, vegetables and other healthy foods in their diets.
Nintendo Profits Plunge
Japanese games manufacturer Nintendo has seen its nine-month profit plunge by 30%, prompting its boss to cut his pay in half. The slump was blamed on poor sales of the Wii U console as gamers flock to the Microsoft Xbox One and Sony PS4. Company president Satoru Itwata said he would slash his salary for five months to atone for the firm's woes. He also said all directors would cut their pay by an average of 25% in the same period.
Irn-Bru Ice Cream
Irn Bru's brand has been extended into the ice cream market with an Irn Bru ice cream rippled with Irn Bru and covered in an Irn Bru shell. They have described the ice lolly as the "ultimate flavour hit for fans" using the same secret ingredients included in the carbonated drink. Head of Marketing said they had listened to their customers and worked hard to get it right with taste testers giving it full marks.
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