KFC Pickle Menu

The nation has gone pickle-mad, and KFC is officially giving them their moment to shine. From 23rd March, KFC is launching a full-on Pickle takeover across restaurants nationwide – dialling up the tang, the crunch and the briny goodness for four weeks only. This is not a polite little gherkin on the side.It’s pickles in their main-character era, paired with KFC’s iconic fried chicken – a match made in heaven. Straight from your For You Page to your cup, the Pickle Pepsi Max taps into the viral pickle-drink obsession. Served with a side of pickle juice, you can mix in as much as you like for a fizzy, customisable mash-up. Big on crunch, tang and full-on flavour, the takeover is all about giving pickle fans exactly what they’ve been craving. And the timing couldn’t be better. The UK is currently in the grip of full-size pickle-mania. On TikTok, #pickles has racked up billions of views, fuelling viral taste tests, fried-pickle hacks, pickle juice shots and chaotic kitchen experiments. 

BBQ - Will this viral pickle menu be a success for KFC or a gimmick?

KFC Pickle

Toy Sellers Concern With Social Media Ban

UK toy sales have risen for the first time in five years, but sellers are braced for the potential impact of any social media ban for under-16s. The value of toy sales rose by 6% last year, compared with the previous year, according to research company Circana, bringing some much-needed cheer for a sector that has struggled since the pandemic. The rebound has been driven by the so-called kidult market - which relates to players over the age of 12, some of whom are influenced by trends on social media. Kidults accounted for 17% of the toy market in 2016, but this had risen to 30% by last year. Building sets, predominantly Lego, has appealed to adults, but trends amplified on social media have also led to a 12% growth in collectibles across generations. Pokémon, K-Pop Demon Hunters, and Hello Kitty have all proved to be "market-moving trends", according to Circana. Symonds said the industry would be considering the impact of the social media ban for under-16s in Australia, and the potential for a similar ban in the UK. She said manufacturers and retailers may need to reconsider how some of these toys were marketed if bans were brought in more widely.

BBQ - Do you think a social media ban for U16s will impact the sale of toys?

Toy Sales

Shades Sweet Release

YouTuber Niko Omilana has launched a confectionery brand positioned to appeal to “the next generation of sweet lovers”. Called Shades, the brand will debut with three vegan and halal-certified variants (rsp: £1.70/150g): Straight Up Strawberry, Tropical Blast and The Originals. All packs feature gummies in the shape of sunglasses, in a nod to Omilana’s 2021 high-profile campaign to run for London mayor, during which he wore a pair of children’s sunglasses. The sweets will hit supermarkets and convenience stores nationwide on 21 May, rolling into Sainsbury’s, Co-op, WH Smith Travel and Booker. Omilana teased the launch in a three-minute video posted across his and Shades’ social media channels on Friday, in which he vowed to take down a bear called ‘Harry Bowe’, who didn’t make sweets suitable for him. By the time of writing, the video had been watched 969k times on YouTube alone. Shades is the latest project from Tuckshop London, an investment fund which supports creator-fronted fmcg brands. Tuckshop London was founded by Candy Kittens co-founders Jamie Laing and Ed Williams, along with Katjes managing shareholder Bastian Fassin, in 2021.

BBQ - Is there a gap in the market for this product? Can social media backed brands become long term successes or are they only ever short term?

Shades