F1 Kit Kat

KitKat’s new global partnership with Formula 1 marks a strategic move to align the brand with one of the world’s fastest‑growing sports, strengthening its visibility across key international markets. By launching an industry‑first chocolate product shaped like an F1 car, Nestlé is showcasing its investment in advanced R&D and high‑precision manufacturing—differentiating KitKat through innovation and reinforcing its position in a competitive confectionery landscape. The collaboration also unlocks significant consumer‑engagement opportunities, with integrated activity planned across trackside branding, retail promotions, social media, exclusive merchandise and targeted advertising around Drive to Survive. This 360° approach aims to deepen brand relevance among younger audiences and drive incremental sales throughout the 2026 season. With nationwide distribution for the new product in the UK and Ireland, KitKat is positioning itself for strong commercial impact as the partnership rolls out.

BBQ - Do you think this will be a successful product for Nestle?

F1 Kit Kat

Pepsi Swipe At Coca-Cola in Superbowl Ad

While excitement circles around the event’s musical performances and the match between the New England Patriots and Seattle Seahawks, there’s certainly a viewer or two eager to see what the commercial lineup is. Pepsi’s Super Bowl LX spot, “The Choice,” directed by Academy Award®–winning filmmaker Taika Waititi, puts taste to the test as a cola‑loving polar bear takes the iconic Pepsi Challenge—and chooses Pepsi Zero Sugar. The spot brings the Pepsi Paradox to life, proving once again that when labels disappear, Pepsi wins on taste. According to Pepsi, the idea for the bear’s taste test came from real data from its 2025 Pepsi Challenge. Last year, the company conducted Pepsi Challenges across 34 markets, with 66% of participants preferring Pepsi Zero Sugar to Coke Zero Sugar in taste tests. Showcasing the brand’s success, Reyna noted that Pepsi Zero Sugar had 30.8% growth in the Zero Sugar Cola category in 2025. The marketing exec explained that the polar bear in the ad is “just another cola lover that represents the vast majority of Americans.”  Last year, when the Kansas City Chiefs met the Philadelphia Eagles, a record audience of 127.7 million people tuned in. Ahead of Super Bowl LX on NBC, which will be contested between the New England Patriots and Seattle Seahawks on February 8, Bloomberg reports that the cost of a 30-second ad has reached a high of $10 million.

BBQ - Is the cost of a SuperBowl Ad worth it? How would you prove it?

Pepsi Advert

Viral Crying Horse

A frowning horse plush has become a viral bestseller ahead of Lunar New Year celebrations for the year of the horse in China. The sad-looking soft toy was originally made in error after a worker sewed a smile on the horse upside down. Zhang Huoqing had expected to have to issue a refund to the customer who bought the toy, but after an image of it started circulating online the horse began selling out. The newspaper says the horse is about 20cm (7.8in) tall and costs 25 yuan (£2.62). It is red for good luck, with a golden collar and bell around its neck, and has the phrase "money comes quickly" embroidered on its body in golden letters. "A lot of customers like it, and they said it makes sense: that it suits the spirit of today's corporate slaves," Zhang said. "This crying horse really fits the reality of modern working people," she added. "People joked that the crying horse is how you look at work, while the smiling one is how you look after work." Zhang's factory has surged production to meet demand - including from other countries, according to media reports. Lunar New Year will be celebrated in February to usher in the year of the horse - one of 12 animals repeated in a cycle under the Chinese zodiac calendar.

Crying Horse