When most people think of Black Friday, they picture queues for TVs, laptops, and the latest gadgets. But this year, consumer experts say the best bargains might be hiding in the bathroom aisle. According to research by Which?, some of the biggest genuine discounts are on everyday essentials like quilted toilet roll and cleaning products. While flashy tech deals often turn out to be less impressive than advertised, household staples are seeing real price drops. One quirky tip doing the rounds: buy loo roll and keep the receipt. Why? Some retailers are offering cashback or loyalty bonuses on bulk purchases, meaning you could save even more later. With prices for premium brands like Andrex and Cushelle slashed by up to 40%, stocking up now could be a smart move for families looking to cut costs. Experts warn that many Black Friday deals are marketing tricks—prices inflated before the sale to make discounts look bigger. But when it comes to essentials, the savings are genuine. So, while everyone else is chasing TVs, you might just win Black Friday by filling your cupboard with toilet paper.Shoppers often hold off buying items hoping they'll be cheaper down the line. It turned out that none of the 175 products tracked by Which? were at their cheapest price of the year on the day of Black Friday itself.
BBQ - Why do retailers use psychological tactics like ‘limited-time offers’ during sales events? Do these strategies benefit consumers or businesses more?
