Japan's largest discount chain has reversed a decision to replace its mascot after outrage from fans online. Don Quijote, called Donki in Japan, has over 600 stores in the country and is known for selling a huge range of products at cheap prices. Its mascot Donpen, a blue penguin which wears a Santa hat, has become synonymous with the store. So an announcement that Donpen would be replaced sparked widespread shock on Japanese social media last week. The company announced on Twitter it had decided to replace the penguin with "Dojo-chan" - an anthropomorphic representation of the Japanese katakana character "do". That prompted an outpouring of dismayed reactions online. Some fans posted photos of themselves in Donpen onesies, while others threatened to boycott Donki stores. Another user launched a poll asking which mascot Donki fans preferred. That attracted more than 33,000 clicks with Donpen winning 93% of the vote. A few hours later, Mr Yoshida announced that Donpen would remain as the company's mascot.
