Friday 15 October 2021

iPhone Production Fear

Apple's shares dropped on Tuesday following reports it could slash its iPhone 13 production targets due to the ongoing global computer chip shortage. The electronic giant had expected to make 90 million iPhones in the last quarter of 2021. However, Apple was now having to tell its partners that the total will be lower by as many as 10 million units, sources told the business magazine. Apple shares fell 1.2% in after-hours trading on the news. Millions of products across multiple industries today rely on computer chips to run and semiconductor makers' plants are currently working flat-out to meet demand. Smartphone makers like Apple - some of the biggest chip purchasers in the world - have been severely impacted, but also other sectors like the car industry and the makers of video game consoles. In September, Apple launched four new iPhone 13 models: iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max. Pre-orders started on 17 September and started shipping on 24 September. Semiconductor manufacturers Broadcom and Texas Instruments were also down 1%, as sources said they were struggling to deliver enough chips to Apple in time.