Premier Foods is bringing an innovative format to the flavourings and seasonings category, with the introduction of two salt sprays from Saxa. Claimed to be a sector first, the new range will be available in Sea Salt and Salt & Vinegar variants. The 100ml spray bottles are said to allow shoppers to take greater control of their salt intake and offer a convenient way to season dishes. Each spritz of the solution contains 1% of an adult’s recommended daily salt intake, evenly distributed in a measured quantity over the dish to mean a little can go a long way. The company pointed to studies that show that half of shoppers in the UK are concerned about the amount of salt in their diet, with 54% actively trying to reduce it. They will be hitting shelves in early October priced at £1.99.
