Monday 3 May 2021

Trainer Authentication

The trainer resale market is a billion dollar business, with the most sought-after shoes being bought and resold online for a huge profit. To crackdown on counterfeits, eBay is launching a scheme to authenticate high-value trainers sold on its platform in the UK. The programme is already up and running in the US, but it’s now being extended in the UK with the opening of a warehouse dedicated entirely to inspecting the most expensive trainers being traded. A stock market for trainers that allows people to buy and sell shoes using real-time data is expanding into Asia. Asia is one of the fastest growing regions for StockX, a US tech firm that set up the shoe exchange.Since its launch in 2016 the platform has grown rapidly and now has 115,000 products listed and close to 1,000 staff globally.