Friday 28 February 2020

Apple To Expand To India

Apple's chief executive Tim Cook said the company would open its first physical stores in India in 2021 and a online outlet later this year. Apple had to seek special approval from the Indian government to open a store without a local partner. The announcement was made at the company's annual shareholders' meeting. Apple's move into India, the second largest smartphone market in the world, has been expected for some time, but the announcement of a date was new. In 2018 India changed the laws that prevented foreign brands from opening single-brand stores in the country. Apple sells its products through third-party stores in India at the moment. But its sales lag competitors Samsung and Huawei. With demand for Apple products slowing in China - even before the outbreak of Coronavirus - the firm is hoping it can spur growth in other developing markets like India.