Sunday 21 October 2018

Kleenex Drop 'Mansize'

Kleenex is scrapping "Mansize" branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist.  The company said the tissues would now be called "Extra Large".  One customer questioned the firm after her four-year-old son asked if "girls, boys and mummies" can use them. Kleenex told shoppers to "keep an eye out" for the new branding, saying some of its new larger boxes are already on sale.Online critics tweeted Kleenex to ask them why its products still used the term "Mansize", saying "the world is changing" and that "it is 2018". Kleenex thanked customers for their concern and confirmed the new "Extra Large" labelling. A number of products have drawn criticism for "sexist branding" in recent years - but what do you think?