Coca-Cola European Partners has announced it is bringing its premium iced tea brand Fuze Tea to the UK. The drink, which will launch simultaneously across Western Europe and Central and Eastern Europe, is already established in 40 markets. Fuze Tea is a fusion of fruit flavours, botanicals, tea extracts and other ingredients. Blends include Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile. Fuze Tea is also low in calories – between 14 and 19 calories per 10cl depending on the flavour, and sweetened with stevia.The launch will be supported by a £4m marketing campaign across TV, print, digital and social media and in-store sampling to target millennials, which CCEP said is the largest ice tea consumer group. The drink is exempt from the sugar tax & continues the trend of manufacturers moving away from sugar.
