Retailing at £175 each, Liberty's luxury beauty advent calendar certainly doesn't come cheap. But that didn't stop eager shoppers queuing round the block for the coveted calendar this morning. Over half of the stock had sold online before the doors opened at 8.30am - that's 33 per minute - making it the fastest selling, and most successful product in the company's 147 year history. It takes a team of Liberty staff over a year to pull together the calendar and this year, sixty percent of products within the calendar are full sized - worth around £500 in total. Surprisingly, men outnumbered women in the queue 2 for 1, although many did declare that they were picking up the festive treat for their partner or loved ones. To celebrate the launch, 10 calendars in store also included a £100 gift coin in one of the drawers.
