Sunday, 2 April 2017

Crayola Ditching Dandelion

Crayola is ditching one of the colours in its range. The company announced that it would be removing the gold-tinged dandelion stick from its boxes on Friday, to make way for a new one. It also ties in with National Crayon Day in America. It's only the third time in Crayola's history that it has retired one or more of its colours, and the first time it's taking one out of its box of 24. Other colours consigned to history are maize, raw umber, blizzard blue, mulberry and orange yellow. "Fans" of dandelion, which was introduced in 1990, aren't happy on Twitter. Crayola crayons were first produced in 1903 by Binney & Smith Co.  Based in Easton, Pennsylvania, Crayola is a subsidiary of Hallmark Cards, which has its headquarters in Kansas City, Missouri. Do even Crayola crayons have a product life cycle?