Snapchat has rebranded as Snap Inc after they unveiled their wider strategy beyond its messaging app services. Snap 'Spectacles' are their first product and look to be focused only capturing moments, a mantra the company has been built upon. Footage captured on the specs is sent to the Snapchat app, transferred via Bluetooth of Wi-Fi, to memories where the footage can now be viewed in all orientations via a new format. The $130 spectacles feature one of the smallest wireless cameras in the world. The Spectacles are available in three colours and can reportedly operate for a full day on a single charge. “When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand. We decided to drop the “chat” and go with Snap Inc!