Friday, 12 June 2015

Lidl Award

Lidl has been named Grocer of the Year for the first time at the Grocer Gold Awards, following year in which it shook up the supermarket industry, sparking a price war among the more established big four brands. Lidl, which originated in Germany and launched in the UK in 1994, still has a relatively small market share of 3.9 per cent. Lidl now has 620 stores across the UK. It invested £5.1 million on TV and press advertising in the four weeks to May 23, 320 per cent more than the same period last year, outstripping its nearest rival Asda with a £4.8 million spend.