Tuesday, 23 September 2014

The Ikea Wall

Ikea has turned an entire apartment into a vertical climbing wall in a clever installation to celebrate its 30th store opening in France. This allows people to harness up and climb up the furniture to the top. Vanessa Vannier of communications agency ubi bene said: “As Clermont-Ferrand is a sporty city, IKEA wanted to give to the inhabitants an event that perfectly suits their needs.”