Tuesday, 11 February 2014

Ballygowan Water To Make Splash

Britvic has revealed plans to axe its two brands of UK water 'Drench' and 'Pennine Spring' and replacing it with Irish water brand Ballygowan. The launch will focus on the 'immediate refreshment' impulse market which makes up 30% of the market. The Ballygowan water is a popular brand in Ireland with 21% market share.