Thursday, 9 January 2014

Lucozade Advert Banned

An advertising campaign for the drink Lucozade Sport has been banned. The TV ad and poster received 63 complaints over claims it "hydrates and fuels you better than water". The drink's former makers, GlaxoSmithKline, said the health claims had been authorised by the EU. The ASA however said the claims were not accurately reflected in the adverts.