Sunday, 20 October 2013

Slimline Coke

Coke are aiming to tackle the decline of impulse purchases of soft drinks with a new slimline 250ml Coke can. Over the past three years the sales of soft drinks on-the-go have fallen 6.7% prompting the new slimline version of coke to be released at a price of around 49p. Will this small can have mass appeal?