Golden Twirl

Cadbury is adding an exciting twist to its Twirl range with the launch of Twirl Golden Dipped, a limited-edition offering designed to give shoppers “a rich and indulgent way to enjoy the brand’s iconic chocolate curls and swirls,” it said. The chocolate bars are dipped in a layer of caramelised white chocolate designed to “flood your mouth with delicious flavours as it melts.” The launch follows the success of other recent limited lines, such as Orange, Caramel, Mint and White Dipped - which became the top new singles new product launch in 2025. Sabina Sabova, brand executive for Cadbury Twirl at supplier Mondelēz International, said: “Limited-edition innovations continue to play an important role in driving shopper engagement for Cadbury Twirl. ”Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from Zero To Chocolatey In Milliseconds. “By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we’re bringing a fresh twist to a trusted favourite we know shoppers will be eager to get their hands on.” Cadbury Twirl Golden Dipped will be available from the end of this month across grocery and convenience channels.

BBQ - What limited edition twist on a chocolate bar would you like to see?

Golden Twirl

 

Walkers Crisps Brand Refrsh

Walkers has unveiled a major brand refresh inspired by its farm‑to‑crisp story, introducing a new sun‑inspired logo that puts real ingredients and 100% Great British potatoes at the heart of the pack, alongside the signature of founder Henry Walker to honour its heritage dating back to 1948. The relaunch is supported by flavour innovation, with the introduction of a new non‑HFSS Hot Honey variant from 12 January, expanding its Flavours of the World range, and a four‑week ‘Golden Potato’ promotion from 26 January offering over 500,000 prizes to drive in‑store excitement. The new identity also rolls out across Walkers’ Better‑For‑You portfolio, including the newly renamed Walkers Oven Baked range with two new flavours and sharing‑bag formats, as well as Walkers 45% Less Salt, which will become Walkers Lightly from mid‑February. Together, the redesign, new products and promotional activity mark a significant step forward for the brand as it reinforces its heritage, quality credentials and leadership in flavour innovation across the grocery channel. Walkers suggest this is their biggest brand refresh in 80 years!

BBQ - What are the benefits of a brand refresh for a well‑known company like Walkers?

Walkers Refresh

Lynx Africa April Fools

 

The announcement that Lynx Africa was being discontinued sent shockwaves through its fanbase, with many taking to social media to express their dismay. The iconic scent, which has been a staple in British bathrooms since 1995, was initially declared discontinued by Lynx's official Twitter account This sparked a frenzy, with fans mourning the loss and even stockpiling cans in fear of its disappearance. However, Lynx soon revealed that this was all part of a clever marketing stunt designed to promote a product upgrade. The brand clarified that Lynx Africa isn't going anywhere; instead, it's getting a fresh new look and improved formula. The new design and enhanced fragrance are set to hit stores across all formats, including body spray, shower gel, antiperspirant, roll-on, and stick deodorants. Additionally, Lynx has reformulated its body sprays to last even longer and upgraded its antiperspirant range to include new "no white marks" technology. This playful approach not only created buzz but also highlighted Lynx's ability to engage with its audience in a fun and memorable way. So, rest easy, Lynx Africa fans—your favorite scent is here to stay, just with a new twist!

BBQ - Discuss the impact of Lynx's marketing stunt on consumer behavior and brand loyalty. How might this approach influence the company's sales and market positioning?

Lynx Africa