Cadbury is adding an
exciting twist to its Twirl range with the launch of Twirl Golden Dipped, a
limited-edition offering designed to give shoppers “a rich and indulgent way to
enjoy the brand’s iconic chocolate curls and swirls,” it said. The chocolate
bars are dipped in a layer of caramelised white chocolate designed to “flood
your mouth with delicious flavours as it melts.” The launch follows the success
of other recent limited lines, such as Orange, Caramel, Mint and White Dipped -
which became the top new singles new product launch in 2025. Sabina Sabova,
brand executive for Cadbury Twirl at supplier Mondelēz International, said:
“Limited-edition innovations continue to play an important role in driving
shopper engagement for Cadbury Twirl. ”Building on the success of our previous
launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to
the brand and give our existing fans something new to try, tapping into our
recent campaign messaging and sending them from Zero To Chocolatey In
Milliseconds. “By combining the much-loved Cadbury Twirl with a caramelised
white chocolate coating, we’re bringing a fresh twist to a trusted favourite we
know shoppers will be eager to get their hands on.” Cadbury Twirl Golden Dipped
will be available from the end of this month across grocery and convenience
channels.
BBQ - What limited edition twist on a chocolate bar would you like to see?
